Splurging in Seoul: What's Worth It and What to Skip

Seoul, the dynamic capital of South Korea, seamlessly blends modernity with tradition, offering travelers a vibrant mix of futuristic skyscrapers, ancient palaces, bustling markets, and mouthwatering cuisine. To help you navigate your spending wisely and make the most of your visit, here’s a guide to what's worth splurging on and what to skip while exploring this captivating city.

Worth the Splurge

1. Hanbok Experience

   • Why Splurge: Dressing up in a hanbok, traditional Korean attire, allows you to immerse yourself in Korean culture and history. Splurge on renting a hanbok and exploring palaces like Gyeongbokgung or Bukchon Hanok Village for memorable photos and insights into Korea's royal past.
   • Tip: Look for hanbok rental shops that offer professional fitting and photography services.

2. Korean BBQ Dinner

   • Why Splurge: Korean BBQ is a must-try culinary experience in Seoul. While there's many restaurants at affordable price points to choose from in the city, a fancy, good beef or Hanwoo BBQ is worth the splurge! Splurge on a meal at a reputable BBQ restaurant where you can grill premium cuts of meat at your table and enjoy an array of banchan (side dishes).
   • Top Choices: Restaurants like Maple Tree House, Seorae Village, and Palsaik Samgyupsal offer high-quality BBQ with excellent service.

3. Night Views from N Seoul Tower

   • Why Splurge: N Seoul Tower offers panoramic views of Seoul’s skyline, especially breathtaking at sunset or nightfall. Splurge on tickets to the observatory for a romantic or awe-inspiring experience.
   • Tip: Consider visiting during weekdays to avoid crowds and enjoy quieter moments at the tower.

4. Korean Beauty Products

   • Why Splurge: South Korea is renowned for its skincare and beauty products. Splurge on purchasing Korean cosmetics, skincare items, and sheet masks known for their innovative formulas and high-quality ingredients.
   • Top Shopping Areas: Explore Myeongdong or Garosugil in Gangnam for a wide selection of beauty stores and brands.

5. Luxury Accommodation in Gangnam or Jongno

   • Why Splurge: Stay in a luxury hotel or boutique accommodation in Seoul’s upscale Gangnam district or historic Jongno neighborhood for convenient access to major attractions, shopping, and dining.
   • Top Choices: Hotels like The Shilla Seoul, Four Seasons Hotel Seoul, and JW Marriott Dongdaemun Square Seoul offer luxurious amenities and central locations.

Save Your Won

1. Overpriced Souvenirs

   • Why Skip: Souvenir shops near popular tourist spots like Insadong or Namdaemun Market can be expensive. Look for authentic Korean souvenirs and gifts in local markets or specialty stores for better value.
   • Alternative: Visit Gwangjang Market or Dongdaemun Design Plaza for unique souvenirs, traditional crafts, and affordable shopping.

2. Expensive Theme Parks

   • Why Skip: Theme parks like Lotte World or Everland can be costly, especially if you’re not a fan of rides or attractions. Consider exploring Seoul’s cultural landmarks and natural parks instead.
   • Alternative: Spend a day at Seoul Grand Park or Olympic Park for green spaces, museums, and recreational activities without the theme park prices.

3. Overpriced Guided Tours

   • Why Skip: While informative, guided tours in Seoul can be expensive and may limit your exploration. Use Seoul’s efficient public transportation system and explore attractions like Changdeokgung Palace or Bukhansan National Park independently.
   • Alternative: Join free walking tours or download self-guided tour apps to discover Seoul’s hidden gems at your own pace.

4. Taxi Rides During Rush Hours

   • Why Skip: Taxis in Seoul can be costly, especially during rush hours when traffic is heavy. Opt for Seoul’s subway system, which is efficient, clean, and budget-friendly for getting around the city.
   • Alternative: Purchase a T-money card for convenient access to buses and the subway, or explore neighborhoods on foot to experience Seoul’s vibrant street life.

Balanced Spending Tips

1. Mix Cultural Experiences

   • Balance visits to historical landmarks like Changdeokgung Palace and modern attractions such as Dongdaemun Design Plaza for a comprehensive Seoul experience.

2. Explore Free Attractions

   • Many of Seoul’s attractions, including Gyeongbokgung Palace (with free guided tours), Cheonggyecheon Stream, and Bukchon Hanok Village, offer free entry or are accessible for a small fee. Take advantage of these opportunities to delve into Seoul’s history and culture on a budget.

3. Enjoy Street Food

   • Seoul’s street food scene offers delicious and affordable options like tteokbokki (spicy rice cakes) and hotteok (sweet pancakes). Sample street food in areas like Myeongdong or Namdaemun Market for a taste of local flavors without breaking the bank.

Staying Safe from Pickpocketing in Seoul

While Seoul is generally safe, it’s important to be cautious about pickpocketing and theft, especially in crowded areas like Myeongdong, Hongdae, and on public transportation. Here are a few tips to help keep your belongings secure:

• Stay Vigilant: Be aware of your surroundings and keep an eye on your belongings, especially in crowded places and on public transit.
• Use Secure Bags: Carry a crossbody bag with a secure closure or a money belt to deter pickpockets.
• Keep Valuables Hidden: Avoid displaying expensive items like cameras and smartphones in public.
• Beware of Distractions: Pickpockets may work in teams to create distractions. Stay focused and cautious, especially in busy tourist areas.

By following these precautions, you can enjoy your Seoul adventure with peace of mind.

By making informed choices about where to splurge and where to save, you can create lasting memories of your time in Seoul. Share your own tips and experiences in the comments below!